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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services (9780071408677)



A world-renowned innovation guru explains practices that result in breakthrough innovationsTwenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.


Product details

  • Hardback | 240 pages
  • 158 x 234 x 20mm | 442g
  • MCGRAW-HILL Professional
  • New York, NY, United States
  • English
  • 0071408673
  • 9780071408677
  • 40,946


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